After months of research, Nerland Agency developed a new brand for the University of Alaska Fairbanks. The new brand was debuted to prospective students via the admissions view book, where we aimed to show just why UAF is “downright epic.” With inviting photography, stimulating description, and textured graphics we introduced The University of Alaska Fairbanks – Naturally Inspiring.

When it came time for Northrim Bank to conduct their bi-annual business loan stimulus, Nerland Agency developed the thematic "Let's Have Lunch" campaign. Linen napkins were printed with an invitation to lunch, and then hand-delivered to the qualified loan prospects' desks, complete with napkin ring and a personalized place setting card. To continue with the theme, a "menu" was created that cleverly outlined Northrim Bank's products and services to be shared over lunch meetings. The campaign generated appointments with 126% more prospects than anticipated - and resulted in the delivery of proposal letters valued at 168% of goal.

Nerland Agency defined a strong brand for Ocean Beauty based on the characteristics of authentic, Alaskan and partnership. The sponsorship of snowboard cross athlete Callan Chythlook-Sifsor, who grew up in Bristol Bay in a commercial fishing family, was well chosen as she went on to represent the United States in the 2010 Winter Olympics.

Mission Accomplished: Nerland developed a folder for the Ted Stevens Anchorage International Airport that grabbed audience attention with strong visuals and was adaptable for a wide variety of uses throughout the Anchorage and Fairbanks system.

Icy Strait Point had a need to develop a new logo that better told the story of the popular cruise ship destination. The new identity now bridges history with canning and fishing while incorporating its Alaska Native culture. The graphic is Tlingit-inspired with a paddle carved into a salmon shape. Appropriate, since canoes and paddles were used for transportation in the Tlingit culture, and the destination is accessible only by water or air. Making it even more appropriate, local elders say traditionally visitors were given paddles when departing, indicating that they were welcome to return.