Fairbanks Memorial Hospital wanted to preserve their market share and maintain top-of-mind awareness. In this campaign, Nerland Agency highlights employees who demonstrate FMH’s excellence in patient care and ongoing commitment to technology.

The Carrs/Safeway Great Alaska Shootout is a Thanksgiving tradition in Anchorage – bringing teams from across the nation to compete in an action-packed basketball tournament.  Nerland Agency was challenged to create a print ad that simultaneously promoted three brands – Carrs/Safeway, University of Alaska Anchorage and the Great Alaska Shootout. The result? A full page ad that brings the energy of the tournament to life and spectators to the arena.

Northrim Bank wanted to break through the clutter at a large conference and challenged Nerland Agency to help communicate their brand as a dynamic leader in the development community. Along with a  20-foot backdrop with elements from their popular new marketing campaign, Nerland Agency created a branded putting green that created opportunity for Northrim employees to engage with conference attendees in a fun, yet professional manner.

When we got word that the Apple Store was opening its first store in Alaska in the 5th Avenue Mall, we knew it would draw huge crowds. Knowing that these crowds would be young and digitally savvy, we knew we had to have a McDonald’s presence – even though there is not a McDonald’s location in the mall, or even downtown. So our media director negotiated space right outside of the new store’s location to install a large freestanding sign. Not only did we use the opportunity to remind passersby that McDonald’s is a local business (Alaskans are very loyal to local businesses) by highlighting the McKinley Mac, we included a QR code that took those digitally savvy, young customers (who are also McDonald’s customers) to our client’s website and gave them a coupon to bring them into the restaurants.

The UAA Seawolves are champions on the field and in the classroom, with 10 of 11 programs going to post-season play, 16 All-American athletes, and a program-wide 3.12 GPA last season. They've also got a lot of exciting things on the horizon, like the construction of a brand new Sports Arena. One thing is clear – the Seawolves are going to need a bigger trophy case! That's exactly what we see in their latest TV spot, which features UAA student-athletes proudly working together to display their larger-than-life awards. Off-screen, the Seawolves brought home three new trophies the week the campaign launched … bigger trophy case needed indeed!

In an effort to increase graduation rates to 90% by 2020, this campaign focuses on the little things that adults can do to make a difference in a teen's life.

Our client's goal is to increase the graduation rate of high school teens in our community to 90% by 2020. Research shows us that a contributing factor to teen's success is the amount of interaction they have with adults in their community. This campaign targets adults and educates them on the small things they can do to make a difference in a teen's life.

This fun, interactive website was developed to reinforce this message and provide additional information on how adults can get involved. The site allows users to submit their own commitment, read other users' commitments, share their stories and watch videos and TV spots.

SEE THE SITE.

When it came time for the Northrim Bank’s fall loan officer sales campaign, Nerland Agency was challenged  to execute a campaign that highlighted the loan officers, complimented the newly launched brand campaign, and develop collateral materials that would be hand delivered to prospects with the end goal of face-to-face meetings. The execution – printed linen napkins with personalized note cards were delivered to business professional throughout the area. To follow up, a menu was created that cleverly outlined Northrim Bank’s products and services to be shared over lunch meetings. This campaign was so effective Northrim Loan officers were receiving calls from prospects to set up meetings before they even had a chance to follow up.